Contextual advertising

With the development of modern technology, there are many ways to attract the attention of customers. And contextual advertising is one of the most common. It makes brands much more successful in marketing their products and offering their services. That is why you must clearly understand what is contextual advertising and how it works.

What is contextual advertising

Immediately it should be remembered that contextual advertising is not familiar to people. Its main difference is that it is aimed at a particular category of users. That is, see the contextual advertising only to those who really need it. For example, if the user writes in the search box “buy a smartphone,” then later he will be offered to do just that. Other people will not see such an offer in contextual advertising. They will be offered something related to their query.

Google AdWorlds

At the moment, the main company working with contextual advertising:

Google.AdWorlds – the user can understand what kind of appliances or furniture they want to buy. The advertisers themselves work with Google.AdWorlds . It’s enough to go to the site and place an ad. In addition, you have to fill in the product or service card and select the keywords to be searched for.

Features of contextual advertising

Contextual advertising has many features. But among them the main can be highlighted: this type of advertising is available to a certain person and meets his needs. However, during the display of contextual ads do not use viral and aggressive methods of imposing goods and services. A user can quietly explore the information on any site. Contextual advertising at this time, unobtrusively offers him what he was looking for recently. This allows you not to irritate the person with unnecessary attention and, at the same time, offer them your goods or services.

It is important for advertisers to know that they will not be paid for the number of impressions, but for the clicks on the advertisement. In this way, spending will be as efficient as possible, as spending is made only for the actual interest of the users.

The main advantages of contextual advertising

Among the advantages of contextual advertising is the main one:

Targeting. Contextual advertising is seen only by those who really need it.
Efficiency. Paid for such advertising only when the user has moved on the link.
Transparency. Thanks to the previous items advertiser can see whether his advertising is in demand, and for what he pays.
Autonomy. Contextual advertising can be run without the use of other marketing tools. It proves its effectiveness in a single mode, which allows you to reduce the cost of promoting products and services.
Absence of negativity. Contextual advertising does not cause irritation, as it does not intrusive.

The main disadvantages of contextual advertising

It should be understood that completely without the cons of contextual advertising is not complete. And among the disadvantages may be noted:

Possible cost overruns. If settings are performed incorrectly, it may be that contextual advertising will not work correctly and it will not see the users on which it was originally intended.
Fast cycle. Contextual advertising needs to be updated and edited regularly. In addition, you need to make timely payments for its displays.

However, if everything is done correctly, this type of advertising has almost no disadvantages. This makes it an effective method of promoting products and services.