7 types of advertising on the internet
Nowadays, the global web is increasingly being used to advertise products and services. This is where you can reach the maximum number of your target audience and effectively carry out an advertising campaign.
The advantages of such a way of promotion is very much. Advertising on the Internet allows you to achieve maximum effect at minimum cost. You can realize such ideas in the network, which in the usual forms of advertising has never been used. Among all the options you can highlight some of the most popular.
Contextual advertising
Contextual advertising is a module that can be found on almost any site. It adapts to the needs of a particular user and shows what is interesting to him. Contextual advertising is now one of the most effective options for advertising. It does not bore users and at the same time attracts attention to the brand. Contextual advertising has many advantages. It is targeted, that is, it is aimed at the one who is already interested in a certain product. In addition, contextual advertising is cost-effective, as you only have to pay for specific user actions.
Banner or media advertising
One of the first varieties, which appeared in the network. Represents the banners, attracting the attention of the audience. Neither of any focus here is not necessary. Banners are simply used to increase brand awareness or as a notification of promotions and discounts. On the one hand, such advertising is not very clickable. However, if there are conversions, they are often targeted. In this case, you will not pay for the conversions, but for the number of impressions.
SEO
Although SEO promotion is hardly called advertising, it is used for the same purposes. With SEO, a product becomes more appealing and the brand gains in popularity. Promotion allows a website to rank higher in a search engine. And the higher it is positioned, the more potential customers will trust it. Therefore, SEO should definitely be considered as one of the effective measures to promote products and services.
However, there are disadvantages to this method. First of all, it is worth remembering that the site will have to work constantly. If you do not, then the resource will quickly lose position and will not be as claimed by the audience. In addition, you should understand that the rapid promotion of the site on the first line will not work. It may take from several months to several years.
Viral Advertising
Viral advertising was originally used in traditional marketing and only then appeared on the network. Its essence is to allow information to circulate freely among users. Most often, it is done as a clip or a vivid image that does not focus on the advertising component. With the help of viral advertising, brand awareness or a new product can be raised quickly. One of its main advantages is that there is virtually no expenditure. All you have to do is create promotional materials and simply put them online. If done correctly, viral advertising will be in demand even after several years.
Advertising in social networks
One of the most effective ways of promotion. But it is worth understanding that it requires a serious investment. However, with the help of advertising in social networks will be able to interact with the target audience and increase brand awareness. That is why many companies have long been active in social networks.
Teaser advertising
Slightly similar to the media. In this case, advertising modules are used, but the texts in them are often provocative. On the one hand, the attitude to the teaser ad is not the best. But on the other hand, with the right approach, it will help in the implementation of low-budget projects.
While this type of advertising was once the most popular on the web, now it has become only one of many. But if you want to use it to good effect. The main thing is to conduct mailings wisely and not to impose your services on users.